WebP is a newer image format, compared to JPG and PNG, that was introduced in 2010 by Google. As an added bonus, unlike JPEG, the PNG format supports transparent backgrounds, making it irreplaceable in graphic design. Icons, logos, decorative images - this is where PNGs do their job the best. However, the PNG format is a clear winner when it comes to simple images. Although the PNG format also does a great job of displaying colorful and crisp imagery, there is one major downside: PNG files are typically much larger in size, compared to JPEG. This format can compress images for Shopify and cut up to 70% of the initial file size without losing quality! All of this makes JPEG a vastly popular image format. In other words, JPEG is a format designed for highly detailed images.Īnother major upside to JPEG is that images can be compressed considerably. This is a great format option for product images since it’s capable of translating a variety of different colors and shades. Most images you see in e-commerce stores are JPEG files. JPEG is a standard image format used on the web. So, how do you choose the right image format for your Shopify store? When to use JPEG format? In fact, you can use all of these image types for different purposes across your Shopify store. There’s time and place to use each of these formats. To help you understand which format to choose in order to optimize images for Shopify, let’s break down three of the most common image formats: Wrong image format can add unnecessary weight to your pictures.
#1 Use the right image formatįirst and foremost, make sure you use the right image format. Without further ado, let’s take a look at three main aspects of Shopify image optimization that affect how fast your website loads: image format, image sizing, and image compression. Needless to say, images make up the largest portion of the files that exist on the website. Here is how the content type distribution of the Whidegroup site looks like. To give you an example, take a look at the graphic below. For this reason, it’s important to optimize the size of your Shopify images as much as possible. The more big, high-quality, and unoptimized image files you have on a certain page, the longer the webpage will load. Knowing these undeniable benefits, let’s break them down one at a time! Shopify Image Optimization Tips for Faster Loading Speedįor most e-commerce stores, images make up a huge portion of the overall page size. In instances when a browser fails to render a certain image, these attributes will help users understand the context of the picture. Appropriate naming of the files and assigning alt text to images also improves user experience on your website. That way the search engines can better understand the content of the picture. Image SEO comes down to: assigning alternative (alt) text and descriptive names to your images. Since image optimization for Shopify can help rank your pictures in Google Images, more users will be able to see your content, thus, bringing more traffic to your online store. Just like optimizing your page load speed improves your search engine visibility, applying SEO techniques to images also positively impacts the search visibility of your website. Search engine optimization (SEO) is a set of techniques used to rank the website higher in SERPs. Learn now Improved search engine visibility By reducing the size of your image files, you can boost your website loading speed and, consequently, reduce bounce rate and improve your conversion rate.Īnd if that wasn’t enough to convince you, consider that page load speed is one of the major Google’s ranking factors. The size of your images directly affects the page load speed. This is where Shopify image optimization comes into play. With every second of delay, your bounce rate increases exponentially. Most customers nowadays expect the website to load in three seconds or less. The speed at which your website loads has a major impact on your conversion rate. Let’s talk about the correlation between these aspects. The two main reasons to optimize Shopify images are: Optimizing images for your Shopify store has more value than it seems at first glance. Why Do You Need to Optimize Images for Shopify? Shopify Image Optimization Techniques for SEO.Shopify Image Optimization Tips for Faster Loading Speed.Why Do You Need to Optimize Images for Shopify?.
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